I’m an environmentalist and proud to say it. I also love some things (read: many things) that aren’t good for the environment. This does not make me a bad person. It doesn’t even make me a bad environmentalist. Living a more sustainable life doesn’t mean not lusting after fast cars and juicy burgers; it means supporting the coolest new green technologies in our rides and making sure that when we do eat a burger, it’s grass fed and not pumped full of hormones. It means I can love snowboarding, waterskiing, and mountain biking, while understanding and accepting that there are certain places I shouldn’t bring my board, my boat or my bike. Most importantly, it means that I can continue to love doing the things I love doing, while consciously trying to do them sustainably.
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